.png)
Kendall Jenner for Calvin Klein, Spring 2016 Collection
Calvin Klein is back with another one of its millennial-targeting, social media-friendly, kinda sexual mega-campaigns. For spring, the brand tapped both big-name celebrities, lesser known influencers and even street cast unknowns to star in campaign video and still images — rolled out on their respective Instagram accounts — detailing what they do in their Calvins. (There is seemingly no limit to the ways in which the brand can utilize that #mycalvins hashtag.)
The first famous spokesmodel to share her video? None other than Kendall Jenner, who has been a face of the brand for about a year now. The reality TV star-turned-supermodel claims in an Instagram posted Tuesday afternoon that she "want[s] to be with you" in her Calvins. We're sure a number of her fans would happily take her up on that offer, especially after watching the clip, which includes close-ups of the 20-year-old's butt, lips, belly button and more. Justin Bieber returns as a face of the label this season, as well, but that should come as no surprise considering how successful he was at garnering a new young audience (and millions of social media followers) for Calvin Klein.
0 comentarios: